Love Me If You Dare | Melbourne, Australia

[SOCIAL MEDIA]

Angelica Fiume, the creative director of the Melbourne-based vintage inspired label: Angie Lu, started her career in fashion early.  Since a young age, long before she even knew how to sew, she scribbled clothing designs onto her sketchbook.  It was her aunt who later taught Angie how to sew.  Angie learned many things from her Aunt, in fact her Aunt was a source of inspiration.  She developed her love of feminine looks by dressing up in her aunt’s conservative elegant collections of clothing and shoes.  She particularly remembers how she loved the look of her aunt’s pencil skirt with a beautiful silk blouse properly tucked in, very ladylike!

If her aunt passed down the feminine style to Angie, it was Angie’s mother who introduced the bohemian silhouettes.  Playing dress up in her mother’s wedding and bridesmaid dresses made Angie instantly fall in love with the 70’s look.  The vintage maxi dresses, the flowy silk-chiffon fabric, and the pretty pastel colours… they all have a deep influence in each collection of Angie Lu.

When asked what is it about vintage style that appeals the most to her?  She responded with “Vintage styles are so feminine and sexy.  Most women don’t dress with such sophistication and thought as any lady prior to 1975.  And masculine styles are so common for women to wear on a day to day basis, I want to re-introduce vintage feminine silhouettes to women.”  Looking at some of her collection in these photos, I dare to say that she’s not only successful in re-introducing the feminine look, but Angie definitely knows how to make those who wear her pieces feel helplessly romantic.

Englave: You mentioned that you are greatly inspired by the color: Red.  Why is that?
Angelica: Red is my favourite colour. It’s also a fact that during the depression era, red lipstick was the most sought after item for women, it’s a colour that makes you feel sexy and in control.

Englave: What is the Angie Lu woman like?
Angelica: The Angie Lu woman is whimsical, she has a lot of positive energy about her, she is in touch with reality but doesn’t care too much what people think of her so she flaunts colour and print and has a lot of fun with fashion.  She is also gentle and radiates a confidant inner beauty.

Englave: How long have you been working on Angie Lu label?
Angelica: Since 2010

Englave: Did you study fashion design or are you a self-taught designer?  What is your background?
Angelica: I come from a very creative background.  I studied a bachelor of fashion design for three years, after completing a diploma in Visual Art.

Englave: What is your favorite part of the design process?
Angelica: There are so many favourites! Firstly the thinking process-being inspired by something and obsessing over it for months, and then creating a vision.  Choosing beautiful  fabrics and trims  to work with.  Watching my vision come to life and of course,  seeing the finished product.

Englave: Which design principles are most important for you?
Angelica: I would say-proportion and balance.

Englave: Where do you source the material?  Do you use recycled textiles?
Angelica: I source my fabrics locally, from Australian or New Zealand made product. I also love to create my own textiles prints, which are printed onto locally produced fabrics.

Englave: What is your proudest moment?
Angelica: I think I have yet to feel my ‘proudest’ moment, that will come when my clothes are featured in Vogue or on the likes of many adorned celebrities. However, I am most definitely proud of taking the risk and following my dream of creating Angie Lu.

Englave: What is your biggest challenge as an emerging designer?
Angelica: The biggest hurdle to overcome is getting the attention of customers, buyers and stockists.  Without a pre-existing reputation, no one wants to know you.

Englave: What is next for you and your brand?
Angelica: Next, we are branching out internationally.

Englave: Where can we purchase your beautiful collection?
Angelica: Thank you, you can go to www.angielu.com

 

To connect with Angie Lu: Website | Facebook | Twitter | Instagram

Photography: Jun Ying | Model: Natalie Lunter | Makeup & Hair: Tarah Kostenko for MAC Cosmetics | Styling: Vibri Wulandari

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